Art Director
Brand Designer
based in Munich
BRAND IDENTITY
Brand Identity Lead, defined the CI system end-to-end
2023-26 | Pforzheim, Germany
CAMPAIGN VIDEO
Producer / Project Manager - Scriptwriting & Post-Production
2025 | Pforzheim, Germany
BRAND DESIGN - YEELEN
Cofounder, Creative director
2025-26 | Munich, Germany
ABOUT
Lixing Zhang, born in mainland China, is now based in Munich, Germany.
She studied Digital Media at the University of the Arts Bremen and earned a Master’s in Integrated Design, specializing in Photography and Visual Design, in 2019. During her exchange at the Belfast School of Art, Ulster University, she explored new approaches to photography and expanded her artistic practice.
Over the years, Lixing has worked as a photographer, content creator, and art director. She is passionate about visual storytelling, whether shaping a brand’s identity or developing small-scale design projects. Curious and endlessly enthusiastic, she constantly seeks new ways to bring ideas to life through creative design.